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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.


AI and Market Research: Why Experience Still Matters
Last year I was asked by my publishers, Kogan Page, to write a fifth edition of my book Market Research in Practice. I was initially daunted by the task. I had almost fully retired from running a market research company some ten years previously, and I wondered whether I was still sufficiently close to the industry to write a new edition.
Oct 16 min read


Beyond the Bloodbath: How to Make Your Competition Irrelevant with Blue Ocean Strategy
Choosing the right framework for an innovation strategy depends on what you're trying to achieve—whether it's executing a single big idea, building a system that consistently produces value, or managing a portfolio of projects. Three very popular frameworks for developing an innovation strategy are the stage gate process, lean startup, and blue ocean strategy.
Sep 154 min read


How Analysis Paralysis Is Quietly Stealing Your Wealth (And How to Stop It)
Let’s be honest: B2B Frameworks is a goldmine. With over 100 business models at your fingertips, it’s like standing in a candy store where every jar promises success.
But here’s the catch.
Having too many choices isn’t always a blessing. In fact, it can be a curse—one that’s costing you real money.
Sep 14 min read


The SCARF Model: How to Get the Best Out of People
According to neuroscientist David Rock, you get the best out of people through creating positive social experiences. In 2008, he introduced the SCARF Model in his paper A Brain-Based Model for Collaborating with and Influencing Others. The model explains the five social needs that strongly influence how we think, behave, and perform at work.
Aug 153 min read


The Rise of Business Frameworks: Origins, Evolution, and Future Trends
In today's fast-moving business world, leaders are constantly faced with complex decisions, shifting markets, and growing competition. To navigate this uncertainty, many turn to business frameworks—structured tools that help organisations analyze situations, make better decisions, and execute strategies more effectively. But where did these frameworks come from? Why did they become so popular? And as technology continues to reshape business, what might the next generation of
Aug 15 min read


The Prioritisation Paradox: How to Kill Distractions and Communicate What Matters
Let’s be honest: We are masters of avoidance. You have a quarterly report due tomorrow (Urgent). You have a strategic plan due next month that could change your career trajectory (Important). And right now, your eyes are fixed on a splatter of tomato sauce inside the microwave. "Better clean that now," you tell yourself. But the best way to kill the microwave distractions is to start doing what matters. Let's examine how.
Jul 154 min read
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