The growing importance of brand in improving customer experience
We like to think that the world has improved over time. We’re living longer, thanks to better food, sanitation, and pharmaceuticals.
top of page
The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
Oct 14 min
The Power of Segmentation in Marketing: Satisfying Needs and Driving Profit
Different customer groups have varying desires, behaviors, and preferences, which require distinct approaches.
Sep 152 min
Understanding the Directional Policy Matrix (DPM) and Its Role in Strategy
In the 1970s, GE and McKinsey developed a tool to help businesses decide where to invest and where to divest - the Directional Policy Matrix
Sep 13 min
Profit from innovation with David Teece
David Teece explains that in the world of innovation, there are both winners and losers. He tells us why.
Aug 152 min
The Role and Challenges of Business Frameworks
Business frameworks are tools that help companies analyse problems and opportunities. They provide structures for developing strategies
Aug 14 min
Unlocking Business Growth: Leveraging Strategic Frameworks for Success
While the importance of growth is widely acknowledged, achieving it isn't straightforward unless you're fortunate to be in a booming economy
bottom of page