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Behaviour & Motivation
Frameworks.

Learn how to develop a deeper understanding of your target audience and customers with our collection of behaviour and motivation frameworks.

Take a look at our frameworks below.

Use our behaviour and motivation frameworks to guide you in gathering customer insights and using them to inform your marketing and product strategies.

Bullseye

Bullseye

Use this framework to position your brand

Customer Experience

Customer Experience

Use this framework to ensure a great delivery of customer experience

Customer Value Proposition

Customer Value Proposition

Use this framework to create a compelling purchase motive

Game Theory

Game Theory

Use this framework for responding to competitive strategies

Hooking Customers

Hooking Customers

Use this framework to attract customers for life

Kay's Distinctive Capabilities

Kay's Distinctive Capabilities

Use this framework to make your brand distinctive

Left and Right Brain Thinking

Left and Right Brain Thinking

Use this framework to improve communications

Net Promoter Score

Net Promoter Score

Use this framework to build customer loyalty

Porter's Four Corners

Porter's Four Corners

Use this framework to improve a competitive strategy

SERVQUAL

SERVQUAL

Use this framework to align customer expectations and your offer

Segmentation

Segmentation

Use this framework to target groups for a competitive advantage

Shared Future Analysis

Shared Future Analysis

Use this framework to assess the needs of customers.

Theory X and Y

Theory X and Y

Use this framework to motivate employees

Value Equivalence Line

Value Equivalence Line

Use this framework to determine a pricing strategy

Chain of Derived Demand

Chain of Derived Demand

Use this framework to determine your marketing approach

Customer Journey Map

Customer Journey Map

Use this framework to assess the performance of marketing processes

Disruptive Innovation

Disruptive Innovation

Use this framework when launching new products and services

Golden Circle

Golden Circle

Use this framework for inspiring everyone to take action

KANO

KANO

Use this framework to identify purchase motivations

Key Account Management

Key Account Management

Use this framework to manage strategically important customers

Maslow's Hierarchy

Maslow's Hierarchy

Use this framework to understand customers’ motivations

New Product Pricing

New Product Pricing

Use this framework to determine an the price for a new product

Product Service Matrix

Product Service Matrix

Use this framework to position products on quality and service

SIMALTO

SIMALTO

Use this framework to identify what customers value

Semiotics

Semiotics

Use this framework to manage marketing communications

Stereotype Content Model (Warmth & Competence Matrix)

Stereotype Content Model (Warmth & Competence Matrix)

Use this framework to manage the position of your brands

Tipping Point

Tipping Point

Use this framework to influence beliefs and behaviours

Customer Activity Cycle

Customer Activity Cycle

Use this framework to lock in customers and give them more value

Customer Lifetime Value

Customer Lifetime Value

Use this framework for estimating customer spend over their lifetime

Edward de Bono's 6 hats

Edward de Bono's 6 hats

Use this framework to brainstorm problems and generate new ideas

Graphic Recording

Graphic Recording

Use this framework to record and maintain interest in an event

KISS - Keep It Simple Stupid

KISS - Keep It Simple Stupid

Use this framework to carry out projects on time

Kraljic Matrix

Kraljic Matrix

Use this framework to segment your suppliers and your customers

Momentum Matrix

Momentum Matrix

Use this framework to make improvements in customer experience

Nudge

Nudge

Use this framework to influence customer behaviour

RACI for Delegation

RACI for Delegation

Use this framework to improve productivity

Scientific Management

Scientific Management

Use this framework to improve productivity

Service Profit Chain

Service Profit Chain

Use this framework to drive profits through employee engagement

System 1 & System 2 Thinking

System 1 & System 2 Thinking

Use this framework to understand decision making

To-Do Lists

To-Do Lists

Use this framework to help you manage your time more effectively

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