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BEHAVIOUR & MOTIVATION FRAMEWORKS
Bullseye brand positioning: a framework to determine what your brand stands for
Customer Journey Maps: a framework for assessing the current performance of marketing and sales processes
Edward De Bono’s Six Thinking Hats: a framework for brainstorming problems and generating new ideas
KANO: a framework for identifying motivations behind buying products and services
Key Account Management: a framework for looking after your most important strategic customers
Maslow’s Hierarchy: a framework for helping a company differentiate their market positioning
Nudge: a framework to influence choices made by customers or employees
Segmentation: a framework for using customer groups to gain competitive advantage
Servqual: a framework for aligning customer expectations and company performance
System 1 and System 2 Thinking: a framework for identifying the emotional forces that drive decisions
To-do Lists: a framework for improving productivity
Chain of Derived Demand: a framework for determine what is driving demand for your products
Customer Lifetime Value: a framework for assessing the lifetime value of loyal customers
Golden Circle: a framework for inspiring people in a business
KISS - Keep It Simple Stupid: a framework for improving efficiency
Kraljic Matrix: a framework for segmenting suppliers and customers
Momentum Matrix: a framework that anticipates changes in customer experience satisfaction
Product Service Matrix: a framework for positioning products according to their quality and their service
Semiotics: a framework to manage and make marketing communications more effective
Shared Future Analysis: a framework to assess the needs of segments or individual customers
Theory X and Theory Y: a framework for motivating a workforce
Customer Activity Cycle: a framework to identify opportunities for locking in the customer and offering more value
Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service
Hooking Customers: a framework to attract customers for life
Kay's Distinctive Capabilities: a framework for adding value to your company by identifying distinctive capabilities
Left And Right Brain Thinking: a framework for improving communications with employees and customers
Net Promoter Score: a framework for driving customer excellence
SIMALTO: a framework for identifying the value which customer’s place on product or service improvements
Service Profit Train: a framework for connecting employee satisfaction and performance with company profits
Stereotype Content Model (the warmth/competence matrix): a framework to improve the selection of staff or the position of brands
Tipping Point: a framework for influencing beliefs and targeting messages
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