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B2B FRAMEWORKS

PROFITABILITY FRAMEWORKS

3C: a framework for developing a strategy to beat the competition

Balanced Scorecard: a framework for setting targets for achieving your company vision and strategy

Conjoint Analysis: a framework for assessing optimum pricing and the value of component parts

Customer Experience: a framework to ensure great customer experience and loyalty

DAGMAR: a framework for setting advertising goals and measurements to improve promotional ROI

Greiner’s Growth Model: a framework for helping recognise different phases of your company's growth

Kotler’s 5 Product Levels: a framework for adding value to a product or service

McKinsey 7s: a framework for a company “health check” audit tool

New Product Pricing (Gabor Granger and Van Westendorp): a framework for pricing new products

Porter’s Generic Strategies: a framework for pinpointing a company’s strongest competitive position

Profitability Framework: a framework for improving profits

Scientific Management: a framework for increasing productivity

Teece Model: a framework for profiting from Innovation

Value Based Marketing: a framework for showing how to improve profitability by building more value into your products and services

Value Proposition Canvas: a framework to work out a value proposition for your products and services

ADL Matrix: a framework for strengthening a product portfolio or strategic business units

Benchmarking: a framework for setting targets for improving business and marketing KPIs

Core Competences: a framework to leverage your unique knowledge and skills to competitive advantage

Customer Lifetime Value: a framework for assessing the lifetime value of loyal customers

Directional Policy Matrix: a framework for prioritizing segments or new ideas

Importance/Performance Matrix: a framework that shows how to improve the effectiveness of marketing programs

Kraljic Matrix: a framework for segmenting suppliers and customers

Mintzberg’s 5Ps for Strategy: a framework for devising a competitive strategy

Pareto Principle - 80:20 Rule: a framework to determine where effort is most justified

Price Elasticity: a framework for guiding opportunities for raising or lowering prices

SMART Objectives: a framework to set and achieve objectives

Servqual: a framework for aligning customer expectations and company performance

Three Horizons of Innovation: a framework to manage growth initiatives in your company

Value Chain: a framework for showing where within the manufacturing process a product or service gains value as it is made by a company

Weisbord's six box model: a framework to analyse the effectiveness of an organisation

ANSOFF Matrix: a framework for showing how to grow your company

Boston Consulting Group Matrix (BCG): a framework for planning a product portfolio or balance multiple strategic business units

Customer Activity Cycle: a framework to identify opportunities for locking in the customer and offering more value

Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service

EFQM Excellence Model: a framework for improving an organisation’s quality and performance

KISS - Keep It Simple Stupid: a framework for improving efficiency

Lean Startups: a framework for building a new business

Net Promoter Score: a framework for driving customer excellence

Porter’s Five Forces: a framework for assessing 5 of the economic forces that determine competitive intensity

Price Quality Strategy: a framework for guiding a company's pricing strategy

SWOT analysis: a framework for analysing growth opportunities at product level, team level or in a business unit

Strategy Diamond: a framework to grow the business in new geographies or with new products

VMOST: a framework to define future strategies and prepare a business plan

Value Equivalence Line: a framework for how to manage price and product benefits in a business strategy

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