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B2B FRAMEWORKS
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PROFITABILITY FRAMEWORKS
3C: a framework for developing a strategy to beat the competition
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Balanced Scorecard: a framework for setting targets for achieving your company vision and strategy
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Conjoint Analysis: a framework for assessing optimum pricing and the value of component parts
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Customer Experience: a framework to ensure great customer experience and loyalty
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DAGMAR: a framework for setting advertising goals and measurements to improve promotional ROI
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Greiner’s Growth Model: a framework for helping recognise different phases of your company's growth
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Kotler’s 5 Product Levels: a framework for adding value to a product or service
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McKinsey 7s: a framework for a company “health check” audit tool
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New Product Pricing (Gabor Granger and Van Westendorp): a framework for pricing new products
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Porter’s Generic Strategies: a framework for pinpointing a company’s strongest competitive position
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Profitability Framework: a framework for improving profits
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Scientific Management: a framework for increasing productivity
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Teece Model: a framework for profiting from Innovation
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Value Based Marketing: a framework for showing how to improve profitability by building more value into your products and services
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Value Proposition Canvas: a framework to work out a value proposition for your products and services
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ADL Matrix: a framework for strengthening a product portfolio or strategic business units
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Benchmarking: a framework for setting targets for improving business and marketing KPIs
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Core Competences: a framework to leverage your unique knowledge and skills to competitive advantage
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Customer Lifetime Value: a framework for assessing the lifetime value of loyal customers
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Directional Policy Matrix: a framework for prioritizing segments or new ideas
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Importance/Performance Matrix: a framework that shows how to improve the effectiveness of marketing programs
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Kraljic Matrix: a framework for segmenting suppliers and customers
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Mintzberg’s 5Ps for Strategy: a framework for devising a competitive strategy
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Pareto Principle - 80:20 Rule: a framework to determine where effort is most justified
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Price Elasticity: a framework for guiding opportunities for raising or lowering prices
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SMART Objectives: a framework to set and achieve objectives
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Servqual: a framework for aligning customer expectations and company performance
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Three Horizons of Innovation: a framework to manage growth initiatives in your company
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Value Chain: a framework for showing where within the manufacturing process a product or service gains value as it is made by a company
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Weisbord's six box model: a framework to analyse the effectiveness of an organisation
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ANSOFF Matrix: a framework for showing how to grow your company
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Boston Consulting Group Matrix (BCG): a framework for planning a product portfolio or balance multiple strategic business units
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Customer Activity Cycle: a framework to identify opportunities for locking in the customer and offering more value
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Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service
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EFQM Excellence Model: a framework for improving an organisation’s quality and performance
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KISS - Keep It Simple Stupid: a framework for improving efficiency
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Lean Startups: a framework for building a new business
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Net Promoter Score: a framework for driving customer excellence
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Porter’s Five Forces: a framework for assessing 5 of the economic forces that determine competitive intensity
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Price Quality Strategy: a framework for guiding a company's pricing strategy
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SWOT analysis: a framework for analysing growth opportunities at product level, team level or in a business unit
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Strategy Diamond: a framework to grow the business in new geographies or with new products
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VMOST: a framework to define future strategies and prepare a business plan
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Value Equivalence Line: a framework for how to manage price and product benefits in a business strategy
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