top of page

b2b frameworks graphic background

Product
Frameworks.

Learn how to develop profitable products and services that customers love with our collection of product frameworks.

Take a look at our frameworks below.

Use our product frameworks to guide your decision-making around product development to ensure new product launches are successful and profitable.

4Ps

Use this framework to design the marketing mix

Both/And Thinking

Use this framework to manage creative tensions

Conjoint Analysis

Use this framework to determine a pricing policy

Customer Experience

Use this framework to ensure a great delivery of customer experience

Golden Circle

Use this framework for inspiring everyone to take action

Kotler's 5 Product Levels

Use this framework to add value to a product or service

Pareto Principle (80/20 rule)

Use this framework to determine where effort is most justified

Profitability Framework

Use this framework to improve your profitability

SIMALTO

Use this framework to identify what customers value

Shared Future Analysis

Use this framework to assess the needs of customers.

USP (Unique Selling Point)

Use this framework to find out your unique selling point

Value Proposition Canvas

Use this framework to work out a value proposition

ADL Matrix

Use this framework to strengthen a product portfolio

Chain of Derived Demand

Use this framework to determine your marketing approach

Cost Benefit Analysis (Effort & Reward)

Use this framework to determine priorities for different investments

Customer Value Proposition

Use this framework to create a compelling purchase motive

Greiner's Growth Model

Use this framework to recognize phases of company growth

Net Promoter Score

Use this framework to build customer loyalty

Porter's Generic Strategies

Use this framework to figure out a strategic direction

Resource Based View (RBV)

Use this framework to use resources for a competitive advantage

Segmentation

Use this framework to target groups for a competitive advantage

Stage Gate New Product Development

Use this framework to help launch new products

Value Based Marketing

Use this framework to add value to products or services

Benchmarking

Use this framework to improve efficiencies

Competitive Advantage Matrix

Use this framework to gain a competitive advantage

Customer Activity Cycle

Use this framework to lock in customers and give them more value

Diffusion of Innovation

Use this framework to devise a unique way of beating the competition

KANO

Use this framework to identify purchase motivations

New Product Pricing

Use this framework to determine an the price for a new product

Product Life Cycle

Use this framework to determine long term strategy

SERVQUAL

Use this framework to align customer expectations and your offer

Semiotics

Use this framework to manage marketing communications

Stereotype Content Model (Warmth & Competence Matrix)

Use this framework to manage the position of your brands

Value Chain

Use this framework to identify how to capture value

bottom of page