491621
top of page
B2B FRAMEWORKS
Home
About Us
The Book
Frameworks
Blog
Contact Us
More
Use tab to navigate through the menu items.
PRODUCT FRAMEWORKS
4Ps: a framework for designing your marketing mix
View Framework
Chain of Derived Demand: a framework for determine what is driving demand for your products
View Framework
Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service
View Framework
KANO: a framework for identifying motivations behind buying products and services
View Framework
Lifecycle: a framework for determining the long term strategy for products
View Framework
SIMALTO: a framework for identifying the value which customer’s place on product or service improvements
View Framework
Strategy Diamond: a framework to grow the business in new geographies or with new products
View Framework
Value Chain: a framework for showing where within the manufacturing process a product or service gains value as it is made by a company
View Framework
ADL Matrix: a framework for strengthening a product portfolio or strategic business units
View Framework
Cost Benefit Analysis (Effort v Reward): a framework to prioritize investments
View Framework
Diffusion of Innovation: a framework for launching new products and services
View Framework
KISS - Keep It Simple Stupid: a framework for efficiencies
View Framework
New Product Pricing (Gabor Granger and Van Westendorp): a framework for pricing new products
View Framework
Shared Future Analysis: a framework to assess the needs of segments or individual customers
View Framework
USP: a framework for pinpointing the unique selling point of a product or service
View Framework
Value Proposition Canvas: a framework to work out a value proposition for your products and services
View Framework
Benchmarking: a framework for setting targets for improving business and marketing KPIs
View Framework
Customer Activity Cycle: a framework to identify opportunities for locking in the customer and offering more value
View Framework
Disruptive Innovation Model: a framework for identifying how to beat the competition with something new
View Framework
Kotler’s 5 Product Levels: a framework for adding value to a product or service
View Framework
Resource-Based View (RBV): a framework to determine where your competitive advantage lies
View Framework
Stage Gate New Product Development: a framework for planning the development and launch of new products and services
View Framework
Value Based Marketing: a framework for showing how to improve profitability by building more value into your products and services
View Framework
bottom of page