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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
Balancing Core Strengths and New Product Development
For years, this platform has championed the idea that sustained business success hinges on maintaining a steady pipeline of new products....
Jul 1, 20252 min read
From P/E Ratios to Customer Lifetime Value: A Modern Approach to Valuing Companies
Dan McCarthy, Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, argues that Customer Lifetime Value (CLV) is a more accurate way to assess a company’s worth.
Jun 15, 20252 min read
The Demise of Customer Surveys & The Rise of Meaningful Customer Loyalty
I recently listened to a fascinating podcast between Nick Hague and Fred Reichheld and it struck a chord with me.
Jun 1, 20252 min read
The MECE Framework: A Structured Approach to Strategic Analysis
When preparing for a strategic decision, how do you ensure your analysis is both thorough and logically sound? Enter the MECE framework
May 15, 20252 min read
From Journalism to Mischief: Greg Hahn’s Journey in Advertising and the Power of Bold Creativity
Greg Hahn, a veteran of the advertising world, shares his insights on creativity, and staying to your true values
Apr 30, 20254 min read
The Art and Science of Branding: Insights from a Brand Strategist
Mats Georgson is one of the World’s Greatest Business Thinkers. In this blog we share Mats’ words of wisdom
Apr 15, 20255 min read
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