The Library.

Market research has been my passion for more than 50 years, and my journey began in 1969 as a junior marketing executive at Dunlop. I remember well my very first assignment which was researching the market for dock bay seals.

Marketing is hard enough without shooting yourself in the foot. Yet, many businesses—especially eager startups and overwhelmed small teams—fall into the trap of using disastrously bad strategy frameworks (or worse, no framework at all).

Scott Galloway, professor of marketing at NYU’s Stern School of Business, is one of the most influential voices in branding today. A fixture on podcasts and at marketing conferences, his opinions carry weight—and one of his most provocative arguments is that traditional brands are on borrowed time.

In a recent World’s Greatest Business Thinkers podcast with Nick Hague, Kirstin Ferguson combined psychology, neuroscience, and real-world examples to show how blind spots damage relationships, stifle growth, and skew leadership.

For years, this platform has championed the idea that sustained business success hinges on maintaining a steady pipeline of new products....

Dan McCarthy, Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, argues that Customer Lifetime Value (CLV) is a more accurate way to assess a company’s worth.