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B2B FRAMEWORKS
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IMPLEMENTATION FRAMEWORKS
3C: a framework for developing a strategy to beat the competition
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Benchmarking: a framework for setting targets for improving business and marketing KPIs
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Directional Policy Matrix: a framework for prioritizing segments or new ideas
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Environment, Strategy, Structure, Operations (ESSO): a framework of building blocks to develop a business model
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Importance/Performance Matrix: a framework that shows how to improve the effectiveness of marketing programs
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Kraljic Matrix: a framework for segmenting suppliers and customers
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Maslow’s Hierarchy: a framework for helping a company differentiate their market positioning
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New Product Pricing (Gabor Granger and Van Westendorp): a framework for pricing new products
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Porter’s Five Forces: a framework for assessing 5 of the economic forces that determine competitive intensity
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SWOT analysis: a framework for analysing growth opportunities at product level, team level or in a business unit
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Servqual: a framework for aligning customer expectations and company performance
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To-do Lists: a framework for improving your productivity
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Value Chain: a framework for showing where within the manufacturing process a product or service gains value as it is made by a company
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Weisbord's six box model: a framework to analyse the effectiveness of an organisation
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4Ps: a framework for designing your marketing mix
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Business Model Canvas: a framework for developing a company strategy
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EFQM Excellence Model: a framework for improving an organisation’s quality and performance
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Gantt Chart: a framework for managing project and ensuring they are delivered on time
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KISS - Keep It Simple Stupid: a framework for improving efficiency
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Left And Right Brain Thinking: a framework for improving communications with employees and customers
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McKinsey 7s: a framework for a company “health check” audit tool
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Nudge: a framework to influence choices made by customers or employees
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Porter’s Generic Strategies: a framework for pinpointing a company’s strongest competitive position
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Scientific Management: a framework for increasing productivity
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Stereotype Content Model (the warmth/competence matrix): a framework to improve the selection of staff or the position of brands
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USP: a framework for pinpointing the unique selling point of a product or service
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Value Equivalence Line: a framework for how to manage price and product benefits in a business strategy
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ANSOFF Matrix: a framework for showing how to grow your company
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Cost Benefit Analysis (Effort v Reward): a framework to prioritize investments
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Edward De Bono’s Six Thinking Hats: a framework for brainstorming problems and generating new ideas
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Graphic Recording: a framework to capture an event or meeting
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Key Account Management: a framework for looking after your most important strategic customers
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MOSAIC: a framework for showing where you are now, where you can go, and how you can get there
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Net Promoter Score: a framework for driving customer excellence
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Pareto Principle - 80:20 rule: use this framework to determine where effort is most justified
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SMART Objectives: a framework to set and achieve objectives
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Service Profit Train: a framework for connecting employee satisfaction and performance with company profits
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Theory X and Theory Y: a framework for motivating a workforce
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Value Based Marketing: a framework for showing how to improve profitability by building more value into your products and services
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Value Proposition Canvas: a framework to work out a value proposition for your products and services
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