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B2B FRAMEWORKS

INNOVATION FRAMEWORKS

ANSOFF Matrix: a framework for showing how to grow your company

Disruptive Innovation Model: a framework for identifying how to beat the competition with something new

KANO: a framework for identifying motivations behind buying products and services

Market Sizing: a framework for assessing the size and value of a served or potential market

SIMALTO: a framework for identifying the value which customer’s place on product or service improvements

Strategy Diamond: a framework to grow the business in new geographies or with new products

Blue Ocean Strategy: a framework for to kick-start innovation and new product development

Edward De Bono’s Six Thinking Hats: a framework for brainstorming problems and generating new ideas

Kay's Distinctive Capabilities: a framework for adding value to your company by identifying distinctive capabilities

Momentum Matrix: a framework that anticipates changes in customer experience satisfaction

Shared Future Analysis: a framework to assess the needs of segments or individual customers

Teece Model: a framework for profiting from Innovation

Diffusion of Innovation: a framework for launching new products and services

Greiner’s Growth Model: a framework for helping recognise different phases of your company's growth

Lifecycle: a framework for determining the long term strategy for products

New Product Pricing (Gabor Granger and Van Westendorp): a framework for pricing new products

Stage Gate New Product Development: a framework for planning the development and launch of new products and services

Three Horizons of Innovation: a framework to manage growth initiatives in your company