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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.


The Demise of Customer Surveys & The Rise of Meaningful Customer Loyalty
I recently listened to a fascinating podcast between Nick Hague and Fred Reichheld and it struck a chord with me.
Jun 1, 20252 min read


The MECE Framework: A Structured Approach to Strategic Analysis
When preparing for a strategic decision, how do you ensure your analysis is both thorough and logically sound? Enter the MECE framework
May 15, 20252 min read


From Journalism to Mischief: Greg Hahn’s Journey in Advertising and the Power of Bold Creativity
Greg Hahn, a veteran of the advertising world, shares his insights on creativity, and staying to your true values
Apr 30, 20254 min read


The Art and Science of Branding: Insights from a Brand Strategist
Mats Georgson is one of the World’s Greatest Business Thinkers. In this blog we share Mats’ words of wisdom
Apr 15, 20255 min read


Britain’s Industrial Decline and the Painful Truth of Comparative Advantage
In the mid-20th century, Britain was an industrial powerhouse—the most industrialized nation in the world.
Apr 3, 20252 min read


Advertising Effectiveness: Insights from Les Binet
Great insights from a discussion between Nick Hague, of the World’s Greatest Business Thinkers, and Les Binet, ad guru.
Apr 1, 20254 min read
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