Aug 15, 20233 minWhich Is More Effective: Targeted or Broad Brand Building?Building a strong brand is one of the most important roles of a marketer. It is why the branding bull’s-eye is consistently the most visited
Aug 1, 20235 min3 Must-Try Frameworks for a More Efficient WorkflowDuring my working life as a market researcher I collected and analysed facts in order to determine a way forward in business situations.
Jul 15, 20232 minWhy Overreliance on Generational Frameworks Can Be Dangerous for Your BusinessThere is nothing like special terminology to give a framework a boost. One of the most popular frameworks is related to age groups.
Jul 1, 20232 min6 reasons frameworks are a game-changer for growing a businessWhen I first became interested in business frameworks I didn’t know what to call them.