The Library.

I recently watched an old episode of Gordon Ramsay’s Kitchen Nightmares. The story centred on a restaurant started by an ex-boxer who’d won £700,000 on the pools. Like many of Ramsay’s culinary catastrophes, there were multiple problems—but the one that stood out to me is something we often see in business: the challenge of scaling up

In the world of business, a framework provides the structure needed to achieve complex goals. Why should our approach to health and longevity be any different?

My previous blog focused on the SWOT framework, one of the most popular frameworks used in businesses for developing a strategy. Not everybody loves that framework. Roger Martin, author of several business books and numerous articles on business, is a well known critic.

In the world of business strategy, it's easy to get lost in a sea of acronyms and complex models. While these frameworks have their place, the most powerful tool is often the simplest one.

Imagine a perfectly disciplined company. Employees know their roles, follow processes to the letter, and operate with maximum efficiency. In theory, this is the ideal—a well-oiled machine poised for success.

Market research has been my passion for more than 50 years, and my journey began in 1969 as a junior marketing executive at Dunlop. I remember well my very first assignment which was researching the market for dock bay seals.