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Promotion
Frameworks.

Learn how to develop marketing strategies that drive awareness and demand for your products and services with our collection of promotion frameworks.

Take a look at our frameworks below.

Use our promotion frameworks to guide your decision-making around where to promote your products and services to increase market share and maximise sales and revenue.

4Ps

Use this framework to design the marketing mix

Brand Positioning Bullseye

Use this framework to position your brand

DAGMAR

Use this framework to maximise the return on promotions

Left and Right Brain Thinking

Use this framework to improve communications

Personas

Use this framework to get close to whom you are marketing

Theory X and Y

Use this framework to motivate employees

AIDA

Use this framework to improve communications

Customer Experience

Use this framework to ensure a great delivery of customer experience

Golden Circle

Use this framework for inspiring everyone to take action

Maslow's Hierarchy

Use this framework to understand customers’ motivations

Semiotics

Use this framework to manage marketing communications

Tipping Point

Use this framework to influence beliefs and behaviours

Brand Audit

Use this framework to improve the strength of your brand

Customer Value Proposition

Use this framework to create a compelling purchase motive

Hooking Customers

Use this framework to attract customers for life

Nudge

Use this framework to influence customer behaviour

System 1 & System 2 Thinking

Use this framework to understand decision making

USP (Unique Selling Point)

Use this framework to find out your unique selling point

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