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PROMOTION FRAMEWORKS
4Ps: a framework for designing your marketing mix
Bullseye brand positioning: a framework to determine what your brand stands for
Golden Circle: a framework for inspiring people in a business
Left And Right Brain Thinking: a framework for improving communications with employees and customers
Personas: a framework for improving the focus of marketing messages
System 1 and System 2 Thinking: a framework for identifying the emotional forces that drive decisions
AIDA: a framework for improving marketing communications
Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service
Graphic Recording: a framework to capture an event or meeting
Maslow’s Hierarchy: a framework for helping a company differentiate their market positioning
Semiotics: a framework to manage and make marketing communications more effective
Tipping Point: a framework for influencing beliefs and targeting messages
Brand Audit: a framework for improving the strength of a brand
DAGMAR: a framework for setting advertising goals and measurements to improve promotional ROI
Hooking Customers: a framework to attract customers for life
Nudge: a framework to influence choices made by customers or employees
Shared Future Analysis: a framework to assess the needs of segments or individual customers
USP: a framework for pinpointing the unique selling point of a product or service
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