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Hi there.

Welcome to B2B Frameworks. Here is a
quick intro so you can get to know us better...

Our mission

Businesses need strategic thinkers to overcome challenges, solve problems, and drive growth. If you want to become indispensable at work, developing your strategic thinking skills should be a top priority.

Our mission is to help you achieve that goal. We want to create the next generation of successful business leaders by providing the tools and frameworks needed to practice strategic thinking and solve your business’s problems.

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Why learn with
B2B Frameworks

Proven and reliable

Proven and reliable

You’ll find only the most useful frameworks in our collection, proven to add structure and clarity to business problems in any context.



Each business framework comes with detailed step-by-step instructions on how to apply to your own unique problems and challenges.

We wrote the book on it

We wrote the book on it

Need more evidence of our expertise in applying business models and frameworks? We (literally!) wrote the book on it.

Who can benefit?

Everyone with an interest in business will find these frameworks useful. This includes students at the beginning of a business career through to practitioners who are contributing to their organisations' efficiency and growth.

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Passing forward knowledge from trusted experts.

All the frameworks you will ever need are on the website. The team at B2B Frameworks has 100 years of business experience applying and critiquing frameworks.

This experience is shared in the Business Models Handbook which is now in its second edition.

the business models handbook

Don’t take our word for it.

The frameworks are loved and found useful by people in the know.

“This is a must-have for entrepreneurs and professionals.  It provides detailed insights on each model including when to use it, how to use it and practical examples and key considerations.  Having experienced the benefits of some of these models, I am thrilled to have this invaluable resource of tools at my disposal”

Helen Winter

Founder and Managing Director of Business Bullet and author of ‘The Business Analysis Handbook’

“These frameworks are excellent and from a trusted source.  B2B Frameworks will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking”

Stuart Roper

Professor in Marketing, Newcastle Business School

“B2B Frameworks covers a multitude of business models that are used every day by marketing professionals.  This is a practical guide for all marketing experts"


Jeroen Beukeboom

Market Intelligence/Financial Analysis Manager, Henkel

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