Customer Satisfaction
Frameworks.

3Cs

Use this framework to maximise a company's strength

Blue Ocean Strategy

Use this framework to kick-start innovation

Customer Experience

Use this framework to ensure a great delivery of customer experience

Customer Value Proposition

Use this framework to create a compelling purchase motive

Golden Circle

Use this framework for inspiring everyone to take action

KISS - Keep It Simple Stupid

Use this framework to carry out projects on time

Kotler's 5 Product Levels

Use this framework to add value to a product or service

Maslow's Hierarchy

Use this framework to understand customers’ motivations

New Product Pricing

Use this framework to determine an the price for a new product

SIMALTO

Use this framework to identify what customers value

Stereotype Content Model (Warmth & Competence Matrix)

Use this framework to manage the position of your brands

Value Equivalence Line

Use this framework to determine a pricing strategy

AIDA

Use this framework to improve communications

Brand Audit

Use this framework to improve the strength of your brand

Customer Journey Map

Use this framework to assess the performance of marketing processes

EFQM Excellence Model

Use this framework to improve an organization’s quality and performance

Hooking Customers

Use this framework to attract customers for life

Kay's Distinctive Capabilities

Use this framework to make your brand distinctive

Kraljic Matrix

Use this framework to segment your suppliers and your customers

Momentum Matrix

Use this framework to make improvements in customer experience

Personas

Use this framework to get close to whom you are marketing

Segmentation

Use this framework to target groups for a competitive advantage

Theory X and Y

Use this framework to motivate employees

Benchmarking

Use this framework to improve efficiencies

Customer Activity Cycle

Use this framework to lock in customers and give them more value

Customer Lifetime Value

Use this framework for estimating customer spend over their lifetime

Gap Analysis

Use this framework to improve areas of weakness in a company

Importance/Performance Matrix

Use this framework to improve the effectiveness of marketing programs

Key Account Management

Use this framework to manage strategically important customers

Left and Right Brain Thinking

Use this framework to improve communications

Net Promoter Score

Use this framework to build customer loyalty

SERVQUAL

Use this framework to align customer expectations and your offer

Semiotics

Use this framework to manage marketing communications

Value Based Marketing

Use this framework to add value to products or services