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MARKETING FRAMEWORKS
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4Ps: a framework for designing your marketing mix
Bullseye brand positioning: a framework to determine what your brand stands for
Customer Journey Maps: a framework for assessing the current performance of marketing and sales processes
DAGMAR: a framework for setting advertising goals and measurements to improve promotional ROI
Experience Curve: a framework to help give a price advantage through volume production
Greiner's Growth Model: a framework for helping recognise different phases of your company's growth
KANO: a framework for identifying motivations behind buying products and services
Kotler's 5 Product Levels: a framework for adding value to a product or service
Left And Right Brain Thinking: a framework for improving communications with employees and customers
McKinsey 7s: a framework for a company �health check� audit tool
Net Promoter Score: a framework for driving customer excellence
Pareto Principle - 80:20 rule: a framework to determine were effort is most justified
Porter's Generic Strategies: a framework for pinpointing a company's strongest competitive position
Product Service Matrix: a framework for positioning products according to their quality and their service
Semiotics: a framework to manage and make marketing communications more effective
Situation Analysis: a framework to understand your capabilities, the customers and the competition
Tipping Point: a framework for influencing beliefs and targeting messages
Value Based Marketing: a framework for showing how to improve profitability by building more value into your products and services
Value Proposition Canvas: a framework to work out a value proposition for your products and services
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ANSOFF Matrix: a framework for showing how to grow your company
Customer Activity Cycle: a framework to identify opportunities for locking in the customer and offering more value
Customer Lifetime Value: a framework for assessing the lifetime value of loyal customers
Directional Policy Matrix: a framework for prioritizing segments or new ideas
Gap Analysis: a framework for improving areas of weakness in a company
Hooking Customers: a framework to attract customers for life
Kay's Distinctive Capabilities: a framework for adding value to your company by identifying distinctive capabilities
Kraljic Matrix: a framework for segmenting suppliers and customers
Market Sizing: a framework for assessing the size and value of a served or potential market
Mintzberg's 5Ps for Strategy: a framework for devising a competitive strategy
Nudge: a framework to influence choices made by customers or employees
Personas: a framework for improving the focus of marketing messages
Porter�s Five Forces: a framework for assessing 5 of the economic forces that determine competitive intensity
SWOT analysis: a framework for analysing growth opportunities at product level, team level or in a business unit
Servqual: a framework for aligning customer expectations and company performance
Strategy Diamond: a framework to grow the business in new geographies or with new products
USP: a framework for pinpointing the unique selling point of a product or service
Value Disciplines: a model for achieving market leadership through focus
3C: a framework for developing a strategy to beat the competition
Benchmarking: a framework for setting targets for improving business and marketing KPIs
Customer Experience: a framework to ensure great customer experience and loyalty
Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service
Environment, Strategy, Structure, Operations (ESSO): a framework of building blocks to develop a business model
Golden Circle: a framework for inspiring people in a business
Importance/Performance Matrix: a framework that shows how to improve the effectiveness of marketing programs
Key Account Management: a framework for looking after your most important strategic customers
Lean Startups: a framework for building a new business
Maslow's Hierarchy: a framework for helping a company differentiate their market positioning
Momentum Matrix: a framework that anticipates changes in customer experience satisfaction
PEST: a framework for assessing 4 of the biggest macro factors that shape a company's future
Porter's Diamond: a framework to assess your company's competitive advantage
Price Quality Strategy: a framework for guiding a company's pricing strategy
Segmentation: a framework for using customer groups to gain competitive advantage
Shared Future Analysis: a framework to assess the needs of segments or individual customers
System 1 and System 2 Thinking: a framework for identifying the emotional forces that drive decisions
VMOST: a framework to define future strategies and prepare a business plan
Value Equivalence Line: a framework for how to manage price and product benefits in a business strategy
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