MARKETING FRAMEWORKS
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4Ps: a framework for designing your marketing mix
Bullseye brand positioning: a framework to determine what your brand stands for
Customer Journey Maps: a framework for assessing the current performance of marketing and sales processes
DAGMAR: a framework for setting advertising goals and measurements to improve promotional ROI
Experience Curve: a framework to help give a price advantage through volume production
Greiner's Growth Model: a framework for helping recognise different phases of your company's growth
KANO: a framework for identifying motivations behind buying products and services
Kotler's 5 Product Levels: a framework for adding value to a product or service
Left And Right Brain Thinking: a framework for improving communications with employees and customers
McKinsey 7s: a framework for a company �health check� audit tool
Net Promoter Score: a framework for driving customer excellence
Pareto Principle - 80:20 rule: a framework to determine were effort is most justified
Porter's Generic Strategies: a framework for pinpointing a company's strongest competitive position
Product Service Matrix: a framework for positioning products according to their quality and their service
Semiotics: a framework to manage and make marketing communications more effective
Situation Analysis: a framework to understand your capabilities, the customers and the competition
Tipping Point: a framework for influencing beliefs and targeting messages
Value Based Marketing: a framework for showing how to improve profitability by building more value into your products and services
Value Proposition Canvas: a framework to work out a value proposition for your products and services
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