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Marketing
Frameworks.

Learn how to develop effective marketing strategies that build awareness and drive demand with our collection of marketing frameworks.

Take a look at our frameworks below.

Use our marketing frameworks to guide your decision-making around marketing investment and develop effective marketing strategies aligned to company objectives.

4Ps

4Ps

Use this framework to design the marketing mix

Both/And Thinking

Both/And Thinking

Use this framework to manage creative tensions

Chain of Derived Demand

Chain of Derived Demand

Use this framework to determine your marketing approach

Customer Experience

Customer Experience

Use this framework to ensure a great delivery of customer experience

Customer Value Proposition

Customer Value Proposition

Use this framework to create a compelling purchase motive

Directional Policy Matrix

Directional Policy Matrix

Use this framework to prioritise segments or new ideas

Gap Analysis

Gap Analysis

Use this framework to improve areas of weakness in a company

Hooking Customers

Hooking Customers

Use this framework to attract customers for life

KISS - Keep It Simple Stupid

KISS - Keep It Simple Stupid

Use this framework to carry out projects on time

Kotler's 5 Product Levels

Kotler's 5 Product Levels

Use this framework to add value to a product or service

Left and Right Brain Thinking

Left and Right Brain Thinking

Use this framework to improve communications

McKinsey's 7s

McKinsey's 7s

Use this framework to give your organisation a health check

Net Promoter Score

Net Promoter Score

Use this framework to build customer loyalty

PEST

PEST

Use this framework to assess the forces that shape a business

Porter's 5 Forces

Porter's 5 Forces

Use this framework to assess the competitive intensity

Price Quality Strategy

Price Quality Strategy

Use this framework to guide a pricing strategy

SERVQUAL

SERVQUAL

Use this framework to align customer expectations and your offer

Segmentation

Segmentation

Use this framework to target groups for a competitive advantage

System 1 & System 2 Thinking

System 1 & System 2 Thinking

Use this framework to understand decision making

VMOST

VMOST

Use this framework to define future strategies

Value Equivalence Line

Value Equivalence Line

Use this framework to determine a pricing strategy

ANSOFF

ANSOFF

Use this framework to grow your company

Brand Audit

Brand Audit

Use this framework to improve the strength of your brand

Competitive Intelligence

Competitive Intelligence

Use this framework to assess strengths and weaknesses of competitors

Customer Journey Map

Customer Journey Map

Use this framework to assess the performance of marketing processes

DAGMAR

DAGMAR

Use this framework to maximise the return on promotions

ESSO (Environment Strategy Structure Operations)

ESSO (Environment Strategy Structure Operations)

Use this framework of building blocks to develop a business model

Golden Circle

Golden Circle

Use this framework for inspiring everyone to take action

Importance/Performance Matrix

Importance/Performance Matrix

Use this framework to improve the effectiveness of marketing programs

Kay's Distinctive Capabilities

Kay's Distinctive Capabilities

Use this framework to make your brand distinctive

Kraljic Matrix

Kraljic Matrix

Use this framework to segment your suppliers and your customers

Market Sizing

Market Sizing

Use this framework to assess potential opportunities

Mintzberg's 5Ps

Mintzberg's 5Ps

Use this framework to devise a competitive strategy

New Product Pricing

New Product Pricing

Use this framework to determine an the price for a new product

Pareto Principle (80/20 rule)

Pareto Principle (80/20 rule)

Use this framework to determine where effort is most justified

Porter's Diamond

Porter's Diamond

Use this framework to determine a competitive advantage

Product Service Matrix

Product Service Matrix

Use this framework to position products on quality and service

SIMALTO

SIMALTO

Use this framework to identify what customers value

Semiotics

Semiotics

Use this framework to manage marketing communications

Tipping Point

Tipping Point

Use this framework to influence beliefs and behaviours

Value Based Marketing

Value Based Marketing

Use this framework to add value to products or services

Value Proposition Canvas

Value Proposition Canvas

Use this framework to work out a value proposition

Benchmarking

Benchmarking

Use this framework to improve efficiencies

Bullseye

Bullseye

Use this framework to position your brand

Customer Activity Cycle

Customer Activity Cycle

Use this framework to lock in customers and give them more value

Customer Lifetime Value

Customer Lifetime Value

Use this framework for estimating customer spend over their lifetime

DMAIC

DMAIC

Use this framework to achieve quality strategic plans

Experience Curve

Experience Curve

Use this framework to determine your pricing strategy

Greiner's Growth Model

Greiner's Growth Model

Use this framework to recognize phases of company growth

KANO

KANO

Use this framework to identify purchase motivations

Key Account Management

Key Account Management

Use this framework to manage strategically important customers

Lean Startups

Lean Startups

Use this framework for a business start-up

Maslow's Hierarchy

Maslow's Hierarchy

Use this framework to understand customers’ motivations

Momentum Matrix

Momentum Matrix

Use this framework to make improvements in customer experience

Nudge

Nudge

Use this framework to influence customer behaviour

Personas

Personas

Use this framework to get close to whom you are marketing

Porter's Generic Strategies

Porter's Generic Strategies

Use this framework to figure out a strategic direction

Profitability Framework

Profitability Framework

Use this framework to improve your profitability

SWOT Analysis

SWOT Analysis

Use this framework for analysing growth opportunities

Situation Analysis

Situation Analysis

Use this framework to understand your competitive strength

USP (Unique Selling Point)

USP (Unique Selling Point)

Use this framework to find out your unique selling point

Value Disciplines

Value Disciplines

Use this framework to focus on key disciplines

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