The Library.

Lessons and insights on business strategy to help fast-track your career and grow your business.

The Worst Marketing Strategy Framework (And How to Fix It)

Marketing is hard enough without shooting yourself in the foot. Yet, many businesses—especially eager startups and overwhelmed small teams—fall into the trap of using disastrously bad strategy frameworks (or worse, no framework at all).

Aug 152 min read

Are Brands Losing Their Power? Scott Galloway Thinks So—But Is He Right?

Scott Galloway, professor of marketing at NYU’s Stern School of Business, is one of the most influential voices in branding today. A fixture on podcasts and at marketing conferences, his opinions carry weight—and one of his most provocative arguments is that traditional brands are on borrowed time.

Aug 12 min read

How to Overcome Blind Spots in Decision-Making (Lessons from Kirstin Ferguson’s Blindspotting)

In a recent World’s Greatest Business Thinkers podcast with Nick Hague, Kirstin Ferguson combined psychology, neuroscience, and real-world examples to show how blind spots damage relationships, stifle growth, and skew leadership.

Jul 152 min read

Balancing Core Strengths and New Product Development

For years, this platform has championed the idea that sustained business success hinges on maintaining a steady pipeline of new products....

Jul 12 min read

From P/E Ratios to Customer Lifetime Value: A Modern Approach to Valuing Companies

Dan McCarthy, Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, argues that Customer Lifetime Value (CLV) is a more accurate way to assess a company’s worth.

Jun 152 min read

The Demise of Customer Surveys & The Rise of Meaningful Customer Loyalty

I recently listened to a fascinating podcast between Nick Hague and Fred Reichheld and it struck a chord with me.

Jun 12 min read

13 4 5