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Problems with over-promising

Making frameworks work

Are You Listening?

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Problems with over-promising

There are two unfortunate and unmissable rules related to projects – they cost more than you thought and they take longer than you thought.

Making frameworks work

It's all well and good being an expert on business frameworks, but this will only get you so far. In this blog I want to talk about how to c

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When I retired from running a market research company I needed something to fill my time. Also, after a lifetime as a workaholic, I needed t

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A PEST for 2021

It has come around as we knew it would, so what does 2021 have in store for us? For this we should turn to PEST for a glimpse of the future.

Frameworks and Sherlock Holmes

The effectiveness of frameworks depends on the managers that implement them. This requires skills and judgement.

Back to basics – a great business model from McDonald’s

How has McDonald’s achieved its stellar performance? Prior to 2015 McDonald’s was looking a tad tired.

Developing Personas

Personas help us ensure that our advertising doesn't fall on stony ground

Ready Fire Aim

"Ready, fire, aim". When reading these words you will most probably feel that something isn't quite right. We should say "ready, aim, fir...

Unique selling proposition – your favourite framework

Developing a unique selling proposition is the only way to really sell products according to advertising legend, Rosser Reeves.

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