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BRAND FRAMEWORKS

4Ps: a framework for designing your marketing mix

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Bullseye brand positioning: a framework to determine what your brand stands for

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Hooking Customers: a framework to attract customers for life

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Maslow’s Hierarchy: a framework for helping a company differentiate their market positioning

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Personas: a framework for improving the focus of marketing messages

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USP: a framework for pinpointing the unique selling point of a product or service

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AIDA: a framework for improving marketing communications

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Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service

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Kay's Distinctive Capabilities: a framework for adding value to your company by identifying distinctive capabilities

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Momentum Matrix: a framework that anticipates changes in customer experience satisfaction

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Shared Future Analysis: a framework to assess the needs of segments or individual customers

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Value Proposition Canvas: a framework to work out a value proposition for your products and services

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Brand Audit: a framework for improving the strength of a brand

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Golden Circle: a framework for inspiring people in a business

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Kotler’s 5 Product Levels: a framework for adding value to a product or service

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Net Promoter Score: a framework for driving customer excellence

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Stereotype Content Model (the warmth/competence matrix): a framework to improve the selection of staff or the position of brands

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