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Brand
Frameworks.

Learn how to build strong, differentiated brands that resonate with customers and prospects with our collection of brand frameworks.

Take a look at our frameworks below.

Use our brand frameworks to guide the development of strategies aimed at driving brand awareness, strengthening brand positioning, and building brand equity.

4Ps

4Ps

Use this framework to design the marketing mix

Brand Audit

Brand Audit

Use this framework to improve the strength of your brand

Customer Value Proposition

Customer Value Proposition

Use this framework to create a compelling purchase motive

Hooking Customers

Hooking Customers

Use this framework to attract customers for life

Net Promoter Score

Net Promoter Score

Use this framework to build customer loyalty

Porter's Generic Strategies

Porter's Generic Strategies

Use this framework to figure out a strategic direction

Stereotype Content Model (Warmth & Competence Matrix)

Stereotype Content Model (Warmth & Competence Matrix)

Use this framework to manage the position of your brands

Value Proposition Canvas

Value Proposition Canvas

Use this framework to work out a value proposition

AIDA

AIDA

Use this framework to improve communications

Bullseye

Bullseye

Use this framework to position your brand

DAGMAR

DAGMAR

Use this framework to maximise the return on promotions

Maslow's Hierarchy

Maslow's Hierarchy

Use this framework to understand customers’ motivations

New Product Pricing

New Product Pricing

Use this framework to determine an the price for a new product

SERVQUAL

SERVQUAL

Use this framework to align customer expectations and your offer

USP (Unique Selling Point)

USP (Unique Selling Point)

Use this framework to find out your unique selling point

Benchmarking

Benchmarking

Use this framework to improve efficiencies

Customer Experience

Customer Experience

Use this framework to ensure a great delivery of customer experience

Golden Circle

Golden Circle

Use this framework for inspiring everyone to take action

Momentum Matrix

Momentum Matrix

Use this framework to make improvements in customer experience

Personas

Personas

Use this framework to get close to whom you are marketing

Semiotics

Semiotics

Use this framework to manage marketing communications

Value Net

Value Net

Use this framework to show how to benefit from collaboration

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