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4Ps: a framework for designing your marketing mix

Bullseye brand positioning: a framework to determine what your brand stands for

Hooking Customers: a framework to attract customers for life

Maslow’s Hierarchy: a framework for helping a company differentiate their market positioning

Personas: a framework for improving the focus of marketing messages

USP: a framework for pinpointing the unique selling point of a product or service

AIDA: a framework for improving marketing communications

Customer Value Proposition: a framework for creating a compelling motive to purchase your product or service

Kay's Distinctive Capabilities: a framework for adding value to your company by identifying distinctive capabilities

Momentum Matrix: a framework that anticipates changes in customer experience satisfaction

Shared Future Analysis: a framework to assess the needs of segments or individual customers

Value Proposition Canvas: a framework to work out a value proposition for your products and services

Brand Audit: a framework for improving the strength of a brand

Golden Circle: a framework for inspiring people in a business

Kotler’s 5 Product Levels: a framework for adding value to a product or service

Net Promoter Score: a framework for driving customer excellence

Stereotype Content Model (the warmth/competence matrix): a framework to improve the selection of staff or the position of brands

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