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The Frameworks.

Welcome to the B2B Frameworks collection, a strategic thinker's toolkit for solving your biggest business challenges.

Here you'll find our full list of frameworks covering every aspect of business strategy from marketing and growth to brand and innovation. Frameworks come with step-by-step instructions so you can easily apply them to your own business challenges. There are also video introductory guides - see 'Intro Guides' on the menu bar.

Whether you're at the start of your career or a seasoned executive, you'll find everything you need to sharpen your strategic thinking and make smarter business decisions.

3Cs

Use this framework to maximise a company's strength

AIDA

Use this framework to improve communications

Benchmarking

Use this framework to improve efficiencies

Both/And Thinking

Use this framework to manage creative tensions

Business Model Canvas

Use this framework to look at a company as a whole

Competitive Intelligence

Use this framework to assess strengths and weaknesses of competitors

Cost Benefit Analysis (Effort & Reward)

Use this framework to determine priorities for different investments

Customer Journey Map

Use this framework to assess the performance of marketing processes

DAGMAR

Use this framework to maximise the return on promotions

Directional Policy Matrix

Use this framework to prioritise segments or new ideas

EFQM Excellence Model

Use this framework to improve an organization’s quality and performance

Experience Curve

Use this framework to determine your pricing strategy

Gap Analysis

Use this framework to improve areas of weakness in a company

Graphic Recording

Use this framework to record and maintain interest in an event

How to work with almost anyone

Use this framework to improve management of staff

KISS - Keep It Simple Stupid

Use this framework to carry out projects on time

Kotler's 5 Product Levels

Use this framework to add value to a product or service

Left and Right Brain Thinking

Use this framework to improve communications

Market Sizing

Use this framework to assess potential opportunities

Mintzberg's 5Ps

Use this framework to devise a competitive strategy

Net Promoter Score

Use this framework to build customer loyalty

PEST

Use this framework to assess the forces that shape a business

Porter's 5 Forces

Use this framework to assess the competitive intensity

Porter's Generic Strategies

Use this framework to figure out a strategic direction

Product Life Cycle

Use this framework to determine long term strategy

RACI for Delegation

Use this framework to improve productivity

Resource Based View (RBV)

Use this framework to use resources for a competitive advantage

SIMALTO

Use this framework to identify what customers value

Scientific Management

Use this framework to improve productivity

Service Profit Chain

Use this framework to drive profits through employee engagement

Stage Gate New Product Development

Use this framework to help launch new products

System 1 & System 2 Thinking

Use this framework to understand decision making

The inclusive organization

Use this framework to get the best out of an organization

Tipping Point

Use this framework to influence beliefs and behaviours

USP (Unique Selling Point)

Use this framework to find out your unique selling point

Value Chain

Use this framework to identify how to capture value

Value Net

Use this framework to show how to benefit from collaboration

4Ps

Use this framework to design the marketing mix

ANSOFF

Use this framework to grow your company

Blue Ocean Strategy

Use this framework to kick-start innovation

Brand Audit

Use this framework to improve the strength of your brand

Chain of Derived Demand

Use this framework to determine your marketing approach

Conjoint Analysis

Use this framework to determine a pricing policy

Customer Activity Cycle

Use this framework to lock in customers and give them more value

Customer Lifetime Value

Use this framework for estimating customer spend over their lifetime

DMAIC

Use this framework to achieve quality strategic plans

Discovery driven planning

Use this framework to plan a new venture

ESSO (Environment Strategy Structure Operations)

Use this framework of building blocks to develop a business model

Game Theory

Use this framework for responding to competitive strategies

Global Strategy

Use this framework to develop an international or global strategy

Greiner's Growth Model

Use this framework to recognize phases of company growth

Importance/Performance Matrix

Use this framework to improve the effectiveness of marketing programs

Kay's Distinctive Capabilities

Use this framework to make your brand distinctive

Kraljic Matrix

Use this framework to segment your suppliers and your customers

MECE (Mutually Exclusive, Collectively Exhaustive)

Use this framework to structure an analysis prior to a strategy

Maslow's Hierarchy

Use this framework to understand customers’ motivations

Modern Achievement

Use this framework to become a more effective leader

New Product Pricing

Use this framework to determine an the price for a new product

Pareto Principle

Use this framework to determine where effort is most justified

Porter's Diamond

Use this framework to determine a competitive advantage

Price Elasticity

Use this framework to work out price/volume relationships

Product Service Matrix

Use this framework to position products on quality and service

Radical Humility

Use this framework to get the best out of people

SCARF

Use this framework to add value to your offer

SMART Objectives

Use this framework to set and achieve objectives

Segmentation

Use this framework to target groups for a competitive advantage

Shared Future Analysis

Use this framework to assess the needs of customers.

Stereotype Content Model (Warmth & Competence Matrix)

Use this framework to manage the position of your brands

Teece Model - Profiting From Innovation

Use this framework to get a competitive advantage from innovation

Theory X and Y

Use this framework to motivate employees

To-Do Lists

Use this framework to help you manage your time more effectively

VMOST

Use this framework to define future strategies

Value Disciplines

Use this framework to focus on key disciplines

Value Proposition Canvas

Use this framework to work out a value proposition

ADL Matrix

Use this framework to strengthen a product portfolio

Balanced Scorecard

Use this framework to improve efficiency and profitability

Boston Consulting Group

Use this framework to plan a product portfolio

Brand Positioning Bullseye

Use this framework to position your brand

Competitive Advantage Matrix

Use this framework to gain a competitive advantage

Core Competences

Use this framework to determine a unique competitive advantage

Customer Experience

Use this framework to ensure a great delivery of customer experience

Customer Value Proposition

Use this framework to create a compelling purchase motive

Diffusion of Innovation

Use this framework to devise a unique way of beating the competition

Disruptive Innovation

Use this framework when launching new products and services

Edward de Bono's 6 hats

Use this framework to brainstorm problems and generate new ideas

Gantt Chart

Use this framework to plan and execute projects

Golden Circle

Use this framework for inspiring everyone to take action

Hooking Customers

Use this framework to attract customers for life

KANO

Use this framework to identify purchase motivations

Key Account Management

Use this framework to manage strategically important customers

Lean Startups

Use this framework for a business start-up

MOSAIC

Use this framework to set and achieve objectives

McKinsey's 7s

Use this framework to give your organisation a health check

Momentum Matrix

Use this framework to make improvements in customer experience

Nudge

Use this framework to influence customer behaviour

Personas

Use this framework to get close to whom you are marketing

Porter's Four Corners

Use this framework to improve a competitive strategy

Price Quality Strategy

Use this framework to guide a pricing strategy

Profitability Framework

Use this framework to improve your profitability

Reinventing your career

Use this framework if you want a career change

SERVQUAL

Use this framework to align customer expectations and your offer

SWOT Analysis

Use this framework for analysing growth opportunities

Semiotics

Use this framework to manage marketing communications

Situation Analysis

Use this framework to understand your competitive strength

Strategy Diamond

Use this framework to determine a strategy for entering a new market

The Experience Mindset

Use this framework to grow your company

Three Horizons of Innovation

Use this framework to plan your company's growth

Tushman Congruence Model

Use this framework to understand how a company works

Value Based Marketing

Use this framework to add value to products or services

Value Equivalence Line

Use this framework to determine a pricing strategy

Weisbord's 6 Box Model

Use this framework to assess company strengths and weaknesses

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