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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
Business Model Canvas – everything on one page
How the concept of the business model canvas helps you analyse your business challenges on one page
Oct 22, 20182 min read
How do frameworks solve business challenges?
Learn how frameworks locate a problem, ground it in established theory and turn the analysis into something that is totally convincing.
Oct 14, 20182 min read
4Ps analysis – the most important marketing tool every devised
The 4Ps analysis shows how to get to market the right product, at the right price, in the right place with the right promotion.
Oct 9, 20182 min read
SWOT - A business tool for most business challenges
The SWOT framework is the most used and best known business analysis tool in the world. Almost everybody has heard of a SWOT, so much so...
Oct 1, 20182 min read
The Importance of Business Models in New Product Development
What do the terms "product market fit" and "minimum viable product" mean? Are they new references for old themes?
Sep 18, 20182 min read
Crafting Your Own Path: Building Business Frameworks That Work for You
This blog is about choosing and developing the best strategy for growth. Different frameworks are discussed including XY graphs, journey map
Sep 12, 20183 min read
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