The Library.

Lessons and insights on business strategy to help fast-track your career and grow your business.

Unlocking the Power of Persuasion with Cialdini's Six Principles in Sales and Marketing

Renowned psychologist and author Robert Cialdini has made significant contributions to the field of influence and persuasion.

May 1, 20243 min read

George Akerlof, an American economist, introduced a groundbreaking theory in 1970 that revolutionised our understanding of market dynamics.

Apr 15, 20243 min read

A strategic plan is not just a document; it's a roadmap of a company's journey over the next few years.

Apr 1, 20242 min read

In the hustle and bustle of managing a business, it's essential to assess where our focus lies. How much time do we allocate to customers?

Mar 15, 20242 min read

Arguably the highest academic qualification for running a business is an MBA.

Mar 1, 20242 min read

In one of the episodes of Clarkson's Farm, Jeremy Clarkson attempts to record a new born calf with DEFRA.

Feb 27, 20242 min read