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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.


The Power of Agile Marketing: Boosting Efficiency, Quality, and Performance
Agile Marketing is a framework that adapts principles from software development to the field of marketing.
Feb 15, 20244 min read


Crafting Conclusions and Actionable Recommendations: A Step-by-Step Guide
How often have you read through a huge PowerPoint report to find that there are just two pages featuring conclusions and recommendations
Feb 1, 20243 min read


Unlocking the Secrets of Our Sales Plan for Your Business Success
Fulco is a fulfilment company. It works for online retailers, fulfilling and delivering their orders.
Jan 15, 20242 min read


Rethinking Management: Turning the Theory Upside Down
Within 20 minutes of where I live I can be in the Peak District, a national park in the North of the UK.
Jan 1, 20243 min read


Can Elon Musk's Rebranding Strategy Save a Failing Company?
A year or so ago a friend of mine decided to change his name – his first name. This is highly unusual.
Dec 15, 20233 min read


Why Embracing the Mess is Crucial for Building a Successful Business Strategy
I recently watched Rory Sutherland presenting at Nudgestock 2023. I especially liked his talk entitled "It's time to embrace the mess".
Dec 1, 20232 min read
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