The Library.

Every month Rick, and I go for a hike. We traipse all over the Peak District delighting in routes we've not explored before.

In business we all will face a crisis at some stage and it's worth thinking how frameworks can help.

Frameworks are tools for determining future actions and these must be based on facts.

Building a strong brand is one of the most important roles of a marketer. It is why the branding bull’s-eye is consistently the most visited

During my working life as a market researcher I collected and analysed facts in order to determine a way forward in business situations.

There is nothing like special terminology to give a framework a boost. One of the most popular frameworks is related to age groups.