The Library.

This website is about strategy and tactics in business. We shouldn’t forget that many strategies come from the military. Strategies have...

The starting point for what makes a successful company has to be your aims. Most companies will have a number of things on the list....

Creative people hate processes. They feel that processes box them in. However, processes are recipes and they ensure consistency which is so

Here is a question for you. How reliable do you think business models are in producing the same results every time they are used? This...

What is the secret of continued success? Well here’s a thought - it is the ability to continuously innovate. It is the ability to...

It is now almost 50 years since we landed a man on the moon. Imagine that this was your responsibility. How would you go about ensuring...