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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
Are Economic Models Really Predictable? Exploring Their Reliability and Accuracy
Economic forecasts are rubbish. You would think that if we can fly people to the moon and put a vehicle on Mars we can figure out when...
Jan 21, 20192 min read
How to develop a business strategy for a marketing plan
Six steps to develop a strategy for a marketing plan - 1. Know your market; 2. Know the competition; 3. Have a clear business proposition; 4
Jan 14, 20194 min read
Trends in business frameworks in 2019
What should we be doing in preparation for 2019? Keep asking "what business are we in?"; get a strategic vision; and don't let
Jan 2, 20193 min read
“What gets measured gets managed” – true or false?
An organisation that measures everything can be dispiriting. You can't measure love.
Dec 13, 20182 min read
How to use the Boston Consulting Group matrix (BCG matrix)
The BCG matrix is a vital tool in planning a product portfolio. This blog discusses how to use it.
Dec 1, 20184 min read
What is a business model?
The term "business model" is confusing. To some people it means the way they do business, to others it means a business tool, and yet...
Nov 10, 20181 min read
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