The Library.

Lessons and insights on business strategy to help fast-track your career and grow your business.

Oct 9, 20182 min read

4Ps analysis – the most important marketing tool every devised

The 4Ps analysis shows how to get to market the right product, at the right price, in the right place with the right promotion.

Oct 1, 20182 min read

SWOT - A business tool for most business challenges

The SWOT framework is the most used and best known business analysis tool in the world. Almost everybody has heard of a SWOT, so much so...

Sep 18, 20182 min read

The Importance of Business Models in New Product Development

What do the terms "product market fit" and "minimum viable product" mean? Are they new references for old themes?

Sep 12, 20183 min read

Crafting Your Own Path: Building Business Frameworks That Work for You

This blog is about choosing and developing the best strategy for growth. Different frameworks are discussed including XY graphs, journey map

Jul 20, 20182 min read

The Power of Names: How They Impact Identity and Success.

Our focus on the site is on tools to solve business problems. However, it may be just as useful to talk about business models in terms of bu

Jul 12, 20181 min read

The circular loop diagram: An obstacle to universal application?

Are we over using diagrams that have simple steps that loop back to the beginning. The problem is not with the fundamentals of the diagrams