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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
What is a business model?
The term "business model" is confusing. To some people it means the way they do business, to others it means a business tool, and yet...
Nov 10, 20181 min read
A business model that believes in people
Ricardo Semler has a business model that gives power to the people. It has enabled him to build a global business worth hundreds of millions
Nov 2, 20182 min read
Business Model Canvas – everything on one page
How the concept of the business model canvas helps you analyse your business challenges on one page
Oct 22, 20182 min read
How do frameworks solve business challenges?
Learn how frameworks locate a problem, ground it in established theory and turn the analysis into something that is totally convincing.
Oct 14, 20182 min read
4Ps analysis – the most important marketing tool every devised
The 4Ps analysis shows how to get to market the right product, at the right price, in the right place with the right promotion.
Oct 9, 20182 min read
SWOT - A business tool for most business challenges
The SWOT framework is the most used and best known business analysis tool in the world. Almost everybody has heard of a SWOT, so much so...
Oct 1, 20182 min read
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