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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.


Mar 14, 20193 min read
How to Apply the Lessons from "The Art of War" to Your Business Strategy
A book that was written 2500 years ago in China, telling us about the art of war, has much relevance to business leaders today.


Mar 1, 20192 min read
Uncovering Key Insights: What We Can Learn from McKinsey and Weinstock
The McKinsey 7S framework is a great tool for managing business success. Arnold Weinstock, a leading industrialist for more than 30 years,


Feb 14, 20192 min read
Crafting compelling narratives: The power of a good story in marketing and branding
When someone says they are going to tell us a story, we are programmed to listen. As devotees of frameworks, we should take note. After all,


Feb 1, 20192 min read
Creating a Positive Impact: Examples of Business Models with a Social Purpose
Jack Welch was famous for pruning his workforce every year in pursuit of profits. Aggressive business models such as this are not suited to


Jan 21, 20192 min read
Are Economic Models Really Predictable? Exploring Their Reliability and Accuracy
Economic forecasts are rubbish. You would think that if we can fly people to the moon and put a vehicle on Mars we can figure out when...


Jan 14, 20194 min read
How to develop a business strategy for a marketing plan
Six steps to develop a strategy for a marketing plan - 1. Know your market; 2. Know the competition; 3. Have a clear business proposition; 4
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