The Library.

If you are producing steel widgets or egg mayonnaise, you shouldn't push the brand purpose thing too far.

We spend a lot of time on B2Bframeworks looking at criteria for success. We should also consider the reasons for failure.

Loyalty and subscription offers are a great framework as long the dangers are understood.

Frameworks can seem boring. “Oh no,” we say “not another road map”. This may be the case but frameworks are also reassuring.

If you could ask for just one characteristic that would enable you to earn loads of money, what would it be?

Meetings take up more time in businesses than any other activity. And very often they fail to achieve anything.