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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.


Is the Subscription Model Losing its Luster? A Look at the Future of Subscription Services
As dark clouds gather over the economic horizon the subscription business model will surely crumble.
Jun 15, 20222 min read


Unlocking Creativity: Techniques for Effective Brainstorming and Idea Generation
All businesses need ideas to grow. But where do those ideas come from? A tried and tested method of idea generation is brainstorming.
Jun 1, 20223 min read


How frameworks can revolutionize the growth of your company
Market surveys are all well and good, but what matters is how you frame the data.
May 15, 20222 min read


Will celebrations grow your business?
Celebrations are considered important in domestic and business life. But are they?
May 1, 20223 min read


Decision making and the the role of brands
How do people arrive at a decision to buy something and why does this journey differ so much between people?
Apr 15, 20224 min read


Why it may be good to stare out of the window
A few years ago I was looking out of the window of my office when a co-director walked in. “Paul, you’re obviously not busy...."
Apr 1, 20222 min read
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