The Library.

If you come up with a model for improving the efficiency of an organisation, can you control and profit from who uses it?

The other week I attended an online MBA class run by a marketing professor. He is a man of some distinction and an excellent communicator ..

I was listening to a marketer talk about issues the other day and had to pinch myself with the number of acronyms that were used.

Every large company thinks it needs a mission statement and so they devise pious sounding words that are meaningless

Excel is the program where you will have only scratched the surface. And yet it is the favoured tool to help apply frameworks.

A strategic plan is a document that shows where a company is going over the next few years and how it is going to get there.