The Library.

I was reminded of this framework and its inappropriateness as I have been reading about Kravis and Roberts who are stepping down from KKR

Innovation therefore is critical to our businesses and yet we clearly aren’t good at it.

In the marketing world, price is the least understood of the 4P's. And yet, it is the only one of the 4P's that captures value.

If you come up with a model for improving the efficiency of an organisation, can you control and profit from who uses it?

The other week I attended an online MBA class run by a marketing professor. He is a man of some distinction and an excellent communicator ..

I was listening to a marketer talk about issues the other day and had to pinch myself with the number of acronyms that were used.