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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
Will celebrations grow your business?
Celebrations are considered important in domestic and business life. But are they?
May 1, 20223 min read
Decision making and the the role of brands
How do people arrive at a decision to buy something and why does this journey differ so much between people?
Apr 15, 20224 min read
Why it may be good to stare out of the window
A few years ago I was looking out of the window of my office when a co-director walked in. “Paul, you’re obviously not busy...."
Apr 1, 20222 min read
Three frameworks for understanding how customers make decisions
See how Maslow's hierarchy, AIDA and the Branding Bulls Eye help us understand decision making.
Mar 15, 20223 min read
Nobody ever got fired for choosing IBM
How we segment customers is up to us. Ideally we should group them together in terms of their different needs. This isn't always easy.
Mar 1, 20223 min read
Measuring customer love
The Net Promoter Score by Fred Reichheld has become a universal metric for measuring customer love. Does it work?
Feb 14, 20223 min read
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