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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
Three frameworks for understanding how customers make decisions
See how Maslow's hierarchy, AIDA and the Branding Bulls Eye help us understand decision making.
Mar 15, 20223 min read
Nobody ever got fired for choosing IBM
How we segment customers is up to us. Ideally we should group them together in terms of their different needs. This isn't always easy.
Mar 1, 20223 min read
Measuring customer love
The Net Promoter Score by Fred Reichheld has become a universal metric for measuring customer love. Does it work?
Feb 14, 20223 min read
The dangers of brand purpose
If you are producing steel widgets or egg mayonnaise, you shouldn't push the brand purpose thing too far.
Feb 1, 20223 min read
Reasons for business success and failure
We spend a lot of time on B2Bframeworks looking at criteria for success. We should also consider the reasons for failure.
Jan 15, 20222 min read
Supplier beware
Loyalty and subscription offers are a great framework as long the dangers are understood.
Jan 1, 20222 min read
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