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Patience is a virtue. Give your frameworks time

When someone is appointed to a new position in a company they almost certainly will want to change things. After all, their aim will be to "make a difference", hopefully make an improvement, and this means a new plan. Most probably using a framework.

This raises the question - how long does it take for a plan to show results?. If the plan involves increasing or decreasing prices there could be immediate effects. However if it is a strategic plan or a marketing plan the results will have to be measured in months and sometimes years.

Getting the situation analysis together for a plan could easily take 3 to 6 months. Then you have to pitch it to the powers that be and get approval. Another couple of months could slip by. Once the plan is approved implementation begins and in an international company this could involve dozens of team briefings. Slowly the wheel will start turning.

The strategy will involve communication with customers. Customers are busy. They don’t always pick up on your coms which means it needs repeating time and again until it starts to have an effect. This could easily require another 12 months.

And then there are always short-term pressures. Senior managers seldom stay in position for more than a couple of years so they are eager to make their mark. Shareholders demand quick results and returns. There will always be someone asking “why aren’t we doing this?”. Some of those pressures will need action but we should be careful not to knee-jerk and keep changing the strategy.

The point I am making is that we expect great things from frameworks and we are impatient for results. We want to see some element of success quickly. Patience is essential. It will be 2 to 3 years before you reap the harvest. During this time you may do some tweaking and course corrections but do make sure that you have allowed sufficient time for it to work. As the Chinese proverb says, "be not afraid of growing slowly, be afraid only of standing still."

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