Use this framework to record and maintain interest in an event

Graphic recording, sometimes referred to as live illustration or visual scribing, is where an artist creates a real time picture of a live event. It is a novel way of capturing the ideas of a meeting and making it more memorable and inspiring.

 

Capturing the event pictorially isn't easy. For a start, the graphic recorder has to be a good artist. They also have to be a great listener and quick at their work to capture the ideas before they are lost. This requires high concentration and stamina.

 

Take for example a roundtable meeting that was held to discuss customer experience. The graphic recorder heard lots of examples of trends and captured them in a cartoon. Key issues such as customer retention were illustrated as somebody being pulled in by a magnet and personalised experiences were illustrated by a tailor fitting someone's suit.  Such images carry a punch and are memorable.

 

In the workshop the group moved on to discuss challenges and successes in customer experience. The importance of bringing senior leadership on board was emphasized with a money bag on top of a corporate building.  A helicopter airlifting someone out of a crowd was underlined with the caption “it is important to hire people with the right mindset”. The helicopter was removing someone with the wrong mindset.

 

This led to a third stage in the discussion which covered creative ways of generating high customer satisfaction.

 

The roundtable itself was a useful and engaging discussion. People who attended got lots out of the meeting. The graphic was circulated and provided a strong reminder of the event. It locked ideas into people's memories, it maintained interest in the subject, and it drove lots of actions.