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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
A PEST for 2021
It has come around as we knew it would, so what does 2021 have in store for us? For this we should turn to PEST for a glimpse of the future.
Jan 1, 20213 min read
Frameworks and Sherlock Holmes
The effectiveness of frameworks depends on the managers that implement them. This requires skills and judgement.
Dec 15, 20202 min read
Back to basics – a great business model from McDonald’s
How has McDonald’s achieved its stellar performance? Prior to 2015 McDonald’s was looking a tad tired.
Dec 1, 20202 min read
How to Develop Effective Personas for Your Target Audience?
Personas help us ensure that our advertising doesn't fall on stony ground
Nov 15, 20203 min read
The Consequences of Rushing: How Choosing the Wrong Growth Strategy Can Cost Your Business
"Ready, fire, aim". When reading these words you will most probably feel that something isn't quite right. We should say "ready, aim,...
Nov 1, 20203 min read
Unleashing the Power of Your Business with a USP
Developing a unique selling proposition is the only way to really sell products according to advertising legend, Rosser Reeves.
Oct 16, 20203 min read
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