The Library.

Lessons and insights on business strategy to help fast-track your career and grow your business.

Are You Listening?

When I retired from running a market research company I needed something to fill my time. Also, after a lifetime as a workaholic, I needed t

Feb 1, 20214 min read

Let's for a minute imagine that we are engineers and we are asked to build a wind farm in the North Sea. Let's also imagine that we are...

Jan 15, 20213 min read

It has come around as we knew it would, so what does 2021 have in store for us? For this we should turn to PEST for a glimpse of the future.

Jan 1, 20213 min read

The effectiveness of frameworks depends on the managers that implement them. This requires skills and judgement.

Dec 15, 20202 min read

How has McDonald’s achieved its stellar performance? Prior to 2015 McDonald’s was looking a tad tired.

Dec 1, 20202 min read

Personas help us ensure that our advertising doesn't fall on stony ground

Nov 15, 20203 min read