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THE BOOK

THE BUSINESS MODELS HANDBOOK

50 business frameworks with theory, how to use and case studies

Business frameworks are used by every successful business. They provide structure and clarity to business problems. Frameworks provide a context. They help us understand business problems and work out solutions. Each chapter of this book focuses on an individual business framework. The theory of each framework and its origins are explained. Case studies and explanations show how to use the frameworks.

ABOUT THE AUTHOR

Paul Hague is a leading business to business consultant. He founded B2B International Ltd, a global market research company. He is a Fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is the co-author, alongside Nick Hague, of

B2B Customer Experience: A practical guide to delivering exceptional CX experience.

Use The Business Models Handbook and this website to explore business frameworks. The book can be ordered from Kogan Page or Amazon.

Book Details
EAN: 9780749481872
Edition: 1
Published: 3rd January 2019
Paperback
Format: 234x156
352 pages

Price: £19.99

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