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INNOVATION, PRODUCT MANAGEMENT, AND CUSTOMER ANALYSIS FRAMEWORKS

These more specialist frameworks will help you develop new products and services, manage your product portfolio, and analyse your customer base. Some of the frameworks  cover a number of applications so you will see them repeated in the listings.

PRODUCT STRATEGY FRAMEWORKS

These frameworks will help you develop product strategies for your company

4Ps - design your own marketing mix
ADL Matrix - strengthen your product portolio/strategic business units (SBUs)
Blue Ocean Strategy – kickstart innovation and new product development
Boston Consulting Group Matrix – plan a product portfolio or balance multiple SBUs
Competitive Intelligence – assess the strengths and weaknesses of competitors
Customer Value Proposition – create a compelling motive to purchase your products or services
Porter's Four Corners – analyse competitors strategies
Gap Analysis – improve areas of weakness in a company
Greiner's Growth Model – help recognise different phases of your company's growth
Kano – identify motivations for buying products and services
Kotler's 5 Product Levels – add value to a product or service
Market Sizing – assess the size and value of served or potential market
McKinsey's 7s – carry out a company "health check"
New Product Pricing – price new products at the optimum level
Product Life Cycle – determine the long-term strategy for your company's products
Product Service Matrix - position the products in your portfolio according to their quality and their service
Segmentation – use customer groups to gain competitive advantage
SIMALTO – identify the value customers place on products or service improvements
Stage Gate New Product Development – plan the development and launch of new products and services
SWOT Analysis – analyse growth opportunities at product, team or at a business unit level
USP – pinpoint the unique selling point of a product or service

B2B Frameworks
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