INNOVATION, PRODUCT MANAGEMENT, AND CUSTOMER ANALYSIS FRAMEWORKS
These more specialist frameworks will help you develop new products and services, manage your product portfolio, and analyse your customer base. Some of the frameworks cover a number of applications so you will see them repeated in the listings.
INNOVATION FRAMEWORKS
Use these frameworks to develop your innovation strategy
Brand Audit – improve the strength of a brand
Competitive Intelligence – assess the strengths and weaknesses of competitors
Conjoint – assess the optimum price and value of new products
Customer Value Proposition – create a compelling motive to purchase your products or services
Diffusion of Innovation – launch new products and services
Disruptive innovation – beat the competition with something new
Edward De Bono's 6 thinking hats - brainstorm problems and to generate new ideas
Market Sizing – assess the size and value of served or potential market
New product pricing – price new products and see their value
Product Life Cycle – determine the long-term strategy for your company's products
Product Service Matrix - position the products in your portfolio according to their quality and their service
SIMALTO – identify the value customers place on products or service improvements
strategy
Stage Gate New Product Development – plan the development and launch of new products and services
PRODUCT STRATEGY FRAMEWORKS
These frameworks will help you develop product strategies for your company
4Ps - design your own marketing mix
ADL Matrix - strengthen your product portolio/strategic business units (SBUs)
Blue Ocean Strategy – kickstart innovation and new product development
Boston Consulting Group Matrix – plan a product portfolio or balance multiple SBUs
Competitive Intelligence – assess the strengths and weaknesses of competitors
Customer Value Proposition – create a compelling motive to purchase your products or services
Porter's Four Corners – analyse competitors strategies
Gap Analysis – improve areas of weakness in a company
Greiner's Growth Model – help recognise different phases of your company's growth
Kano – identify motivations for buying products and services
Kotler's 5 Product Levels – add value to a product or service
Market Sizing – assess the size and value of served or potential market
McKinsey's 7s – carry out a company "health check"
New Product Pricing – price new products at the optimum level
Product Life Cycle – determine the long-term strategy for your company's products
Product Service Matrix - position the products in your portfolio according to their quality and their service
Segmentation – use customer groups to gain competitive advantage
SIMALTO – identify the value customers place on products or service improvements
Stage Gate New Product Development – plan the development and launch of new products and services
SWOT Analysis – analyse growth opportunities at product, team or at a business unit level
USP – pinpoint the unique selling point of a product or service
CUSTOMER ANALYSIS FRAMEWORKS
Understanding and meeting the needs of customers is fundamental in business. We have a number of tools that can help you do this.
Benchmarking - set targets for improving business and marketing key performance indicators (KPIs)
Conjoint Analysis – assess the optimum price and value of component parts of an offer
Customer Journey Maps – assess the current performance of marketing and sales processes
Customer Lifetime Value – assess the lifetime value of loyal customers
Customer Value Proposition – create a compelling motive to purchase your products or services
Gap Analysis – improve areas of weakness in a company
Kano – identify motivations for buying products and services
Maslow's Hierarchy – help your company differentiate its marketing position
Net Promoter Score – achieve an excellent customer experience
Personas – improve the focus of marketing messages
Segmentation – use customer groups to gain competitive advantage
SERVQUAL – allying customer expectations and company performance
SIMALTO – identify the value customers place on products or service improvements
System 1 and System 2 Thinking it – identify the emotional forces that drive decisions
USP – pinpoint the unique selling point of a product or service
Value Based Marketing – improved profitability by building more value into your products and services
Value Equivalence Line – manage price and product benefits in a business strategy