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Embrace the mess and build a business strategy

A company’s most valuable asset - its brand

Teece’s Dynamic Capabilities Framework

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The best way of building a brand – tight targeting or a broad sweep?

Building a strong brand is one of the most important roles of a marketer. It is why the branding bull’s-eye is consistently the most visited

My three favourite frameworks

During my working life as a market researcher I collected and analysed facts in order to determine a way forward in business situations.

B2B FRAMEWORKS