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The three most important questions you will ever ask

I know, I know. “Will you marry me?” and “Whose buying the next round?” are important questions. But besides these, there are three really important questions I want to discuss in today’s blog. They are of course framework questions: Where are we now? Where are we going? How are we going to get there? These questions are not one-offs; they should be asked constantly. And if they are, I can promise you will run a successful enterprise. Let’s look at them in more detail. Where are we now? This first question sets the scene. It is sometimes called a “situation analysis” in which you look at your company, your customers and your competitors (3Cs). In answering the question it is worthwhile loo

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