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If someone can do a better and cheaper job than you, it makes sense for you to hire them. You do what you do best and let them do their bit for you. This is, of course, a theory of economics and it promotes outsourcing. Outsourcing is a business model that has been around forever and it gained great popularity from the 1970s onwards. It has been helped by globalisation. Clothing companies, manufacturers of consumer goods, and manufacturers of electronics have been able to tak

This website is about strategy and tactics in business. We shouldn’t forget that many strategies come from the military. Strategies have always been with us in business. However, prior to 1970, long term planning was a more common description rather than strategies. It is as if we have discovered the power of military strategies in the last thirty to forty years. In a previous blog I talked about the impact of the Chinese general, Sun Tzu whose successes 2500 years go taught