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SWOT - A business tool for most business challenges

The SWOT framework is the most used and best known business analysis tool in the world. Almost everybody has heard of a SWOT, so much so that people are known to groan if you say “let's do one”. Completing a SWOT does not mean "job done". Things change all the time. Businesses are dynamic. Strengths and weaknesses are forever changing and so are the opportunities and threats. The SWOT tool was invented by Stanford Research Institute (SRI) in 1960 when Albert Humphrey was trying to find out why corporate planning was failing in large companies. The SRI team concluded that the starting point was to find out what was good and bad about a company before deciding on a course of action. They label

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