Business Model Canvas – everything on one page
How the concept of the business model canvas helps you analyse your business challenges on one page
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How do frameworks solve business challenges?
Learn how frameworks locate a problem, ground it in established theory and turn the analysis into something that is totally convincing.
4Ps analysis – the most important marketing tool every devised
The 4Ps analysis shows how to get to market the right product, at the right price, in the right place with the right promotion.
SWOT - A business tool for most business challenges
The SWOT framework is the most used and best known business analysis tool in the world. Almost everybody has heard of a SWOT, so much so that people are known to groan if you say “let's do one”. Completing a SWOT does not mean "job done". Things change all the time. Businesses are dynamic. Strengths and weaknesses are forever changing and so are the opportunities and threats. The SWOT tool was invented by Stanford Research Institute (SRI) in 1960 when Albert Humphrey was tryi